/ˈmɒnəmɔɪ/: meaning the "the look-out place"
Navigating around Monomoy Island off the coast of North America was one of the most difficult journeys ships could undertake.
But those who were prepared and skillful enough to make safe passage were highly rewarded for their ability to get there first.
The same is true for sustainability. Having good intentions and willingness is not enough. To succeed ahead of others, you need a clear idea of where you want to go and an understanding of what's out there and coming next.