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Health and wellbeing is just the beginning. Going forward, we believe that the best buildings will begin to mimic the natural, organic and “free-from” categories that are now household terms.
Why? Because people are making these kinds of choices in many areas of their lives. There is a new, more discerning audience that is primed and ready for a different kind of place. To us, it is not a question of if this will happen to buildings but when, and how and by whom.
As our expectations of buildings change radically (net zero carbon, circular economy, vegan, etc.) we think it is helpful to return to a basic, winning recipe: simple ingredients, healthy benefits and natural credentials. This is not just a nice idea — it is good business. Buildings based on these principles are less costly to construct and run, give customers what they want and provide the planet with the breather it needs.