More people are making sustainable choices in many areas of their lives. Items like organic food and natural beauty products are the fastest-growing segments in their industries. Sustainable clothing looks to be next.

There is clearly an expanding demand for green and healthy products. Smart companies are capturing market share by choosing simple ingredients and promoting personal health alongside environmental credentials.

But sustainable buildings have not kept pace with the world outside. They lack a customer-friendly profile. They fail to say what is in them and why they are good for you. As a product, they are out-of-date.

Sustainable items in other industries outperform the competition by miles. 

Why should places be any different?