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There has already been a palpable shift in business and public thinking on climate change, reflected in an explosion of new “net zero” carbon commitments from companies. With this is an increasing public appetite for on-going, demonstrated and improved sustainable performance, not just with regards to climate change but across many areas (health & wellbeing, materials, waste, etc.)

At Monomoy, we believe that the best, most influential sustainability credentials will not be conferred by experts at a point in time (the current “certification model”). Rather, smart companies themselves will report actual performance across a variety of criteria — carbon, heath-promoting outcomes, etc. — in real-time (the emerging “disclosure model”).

Done correctly, this presents far more valuable options and unleashes numerous “B-2-C” strategies to build brand, attract customers and enhance just about every other aspect of your business.