plant-based.space is an information-sharing and networking service created by Monomoy. It delivers research, creates content, develops partnerships, links professionals, and otherwise helps like-minded individuals think strategically about how bioinnovation is changing the industry.

Why?

Concepts like “organic,” “free from,” and – perhaps most intriguing of all – “plant-based” have been used by companies to create alternative products with large markets and loyal costumers. It is perhaps little wonder, given their success elsewhere, that such terms are entering the lexicon of the built environment.

As we enter a period defined by “zero” (carbon, water, waste, toxins, plastics . . . you name it, the list is only going to grow), we think nature sets the example. After all, plants have been at this since the beginning of time.

The five things that plants do — use 100% renewables, detoxify the environment, consume water carefully, nourish human health, and biodegrade without harm — are a masterclass on the future of buildings.

And the five things that plants need — sunlight, clean air, fresh water, organic materials, and biodiversity — are essential ingredients for creating value. That’s not just us talking, it’s also the Harvard Business Review. We find it more than a little instructive (and ironic) that customers are willing to pay more for the things that nature has historically provided for free.

Bio is the next big thing

A strategy based on plants is not as far-fetched as it may initially sound. Ideas that have been at the fringe, including net zero carbon and wellness, are now top selling points for buildings. On a more practical level, several countries have adopted new regulations that require more bio-based materials in buildings as a way to meet net zero carbon requirements.

We believe that a plant-based approach is the next idea in real estate to move from theoretical concept to mainstream acceptance. Our clients can benefit from learning early and moving strategically as the new bio-based agenda unfolds.